Professional Experience
RTi Research/Project Director
Jun 2013 - Present
- Analyze data and deliver report of findings as an actionable data-driven story with effective data visualization
- Develop longitudinal survey studies to provide insights on emerging consumer needs
- Part of a team with a 100% client retention rate year over year due to quality of data gathering and valuable report insights
Freelance/Market Research Consultant
Nov 2014 - May 2016
- Collaborated with R&D team to determine appropriate products to conduct sensory tests
- Recruited and coordinated participants for on-site sensory tests
- Partnered with the PR and Marketing teams to roll out or delay launch of new menu items and marketing messages based on user feedback
Ipsos InnoQuest/Project Director
Apr 2010 - May 2013
- Oversaw issues that arose and provided solutions to minimally impact research by working with various departments to identify issues early and expedite work so the client was unaware of internal relays
- Managed domestic and global studies by coordinating with other offices to keep projects on track and verify the quality of the research gathered
- Created schedules and budgets and ensured departments adhered to them
Ipsos ASI/Research Associate
Feb 2008 - Apr 2010
- Confirmed accurate programming of script, managed data collection and quality, created analytic and tabulation plans, analyzed data, wrote report of findings incorporating summary and recommendations
- Managed internal resources and cost inputs to ensure research was conducted within budget and on schedule
- Implemented one-on-one training for new hires, as well as created documentation for consistent training
Nickelodeon Brand and Consumer Insights/Research Intern
Jan 2007 - May 2007
- Moderated one-on-one in-person interviews with children and parents to determine the difference between the digital experiences of the groups
- Provided design recommendations to developers regarding issues respondents had while using the product in its current iteration
- Coordinated specifications and logistics for internal studies, including scheduling, survey design, discussion guide creation, interview recording, and note taking