Megan Cody

Easton, CT 06612 | 203.727.2264 | megan.cody@gmail.com | www.linkedin.com/in/codymegan | megancody.com

 

Skills

A/B Testing, Ad Testing, Ad Tracking, Attitude & Usage Testing, Brand Positioning, Central-Location Testing, Cognitive Walkthrough, Competitive Analysis, Concept Testing, Conjoint Analysis, Contextual Inquiry, Diary Testing, Eye Tracking, Heuristic Evaluation, Home Usage Testing, Idea Screening, In-Store Intercept, Information Architecture, Mockups, One-on-One Interviews Package Testing, Personas, Product Testing, Prototyping, Regression Analysis, Scenarios, Segmentation, Sensory Testing, Sketching, Storyboards, Survey Design, Usability Testing, User Flow, Wireframing

 

Tools

Axure, Balsamiq, Decipher, Illustrator, InVision, Loop11, Optimal Workshop, Photoshop, Qualtrics, Sketch, SPSS, SurveyMonkey, UserTesting

 

Experience

Project Director, RTi Research, Norwalk, CT                                                                                                                        June 2013 – present

Manage concept testing research projects end-to-end for financial services, consumer packaged goods, restaurants and magazines

  • Manage relationships with internal departments
  • Create schedules for projects and ensure departments adhere to them
  • Analyze data and create reports and executive summaries

 

Center for Instructional Design (CID), University of California, Irvine, Irvine, CA                                                              May – September 2017

Partnered with the CID to develop and refine strategy, branding, messaging, and content for a new team, and designed website options

  • Planned and conducted cognitive walkthroughs, competitive analyses, interviews, and survey
  • Sketch, wireframe, and mockup website pages

 

Freelance Market Research Consultant                                                                                                                             November 2014 – May 2016

Managed ad hoc jobs for quick-service restaurants and alcohol companies

  • Conducted sensory and market tests on new products
  • Managed sample, budgets and schedules
  • Analyzed data for reporting

 

Project Director, Ipsos InnoQuest, New York, NY                                                                                                               April 2010 – May 2013

Managed brand positioning and concept tests for over-the-counter and prescription medication and makeup companies

  • Managed domestic and global studies
  • Worked with international partners to determine sample requirements and methodology

 

Project Management Associate, Ipsos ASI, Norwalk, CT                                                                                                  February 2008 – April 2010

Managed and oversaw end-to-end functions of ad testing and tracking studies for over-the-counter and prescription medication, consumer packaged goods, and makeup companies

  • Developed and cultivated relationships with internal departments
  • Managed logistics and schedule of multiple studies at different stages of completion

 

Research Intern, Brand and Consumer Insights Group, Nickelodeon, New York, NY                                                   January – May 2007

Managed qualitative research projects on web-based and stand-alone video games and provided design recommendations to video game programmers and developers

  • Moderated in-person interviews
  • Conducted one-on-one interviews on web-based and stand-alone video games
  • Coordinated specifications and logistics for internal studies, including survey design, interview recordings, and schedule

 

Education

Master, Human-Computer Interaction and Design, University of California, Irvine, Irvine, CA                                      Sept 2017

Related Coursework: User Needs Analysis, Design and Prototyping, User Experience and Evaluation, Interactive Technology Studio, Innovations in HCI and Design

 

BA, Psychology, Magna Cum Laude, Marist College, Poughkeepsie, NY                                                                       May 2007